read: meaning by John Rheinfrank and Katherine Welker (find copy in the 200A lab
and also read: rethinking modernism, revising functionalism
We know, intuitively, that our personal struggle with idealism and pragmatism is affected by the values we bring to our work and the context in which we create it. The uncertainty of values in contemporary graphic design practice and the discourse that surrounds it now (and probably will through the '90s), has led to a notion that there has been a loss of consensus as to what constitutes 'good' design.
by Katherine McCoy
When I think of the undercurrents that shape my graphic design, I think of ideas about language and form. Ideas about coding and reading visual form, about challenging the viewer to construct individual interpretations, about layers of form and layers of meaning. These are at the forefront of my mind, but behind that lie other deeper and older concerns that go back to my earliest years of design. Perhaps these are what could be called a philosophy or an ethic, a personal set of values and criteria, a thread that winds through the lifetime of work and sustains its rigor, the continuity in the cycles of change.
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