(1-31-08) how good is good...

This artice by sagmeister was very intriguing. How he analyzes so many different designs and logo concepts that if they have: good design + bad cause = bad

1. Strive for happiness
2. Don’t hurt anybody
3. Help, others achieve the same

Now I would change that priority:

1. Help others
2. Don’t hurt anybody
3. Strive for happiness

Good design + bad cause = bad




Just consider this age old and powerful symbol symbol and its transformation into a very successful identity program by the Nazis.




Context is all-important: The Christian cross had one meaning in 16th century Europe and another one in 20th century India.




Bad design + good cause = good?

On the other hand, bad design for a good cause can still be a good thing. We designed the logo for The Concert for New York, a huge charity event for the fire and policeman in Madison Square Garden, involving among others Paul McCartney, Mick Jagger, The Who.